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We make DTC brandsmore profitable

A dedicated email and SMS marketing agency

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20.32%
Of total revenueTopformula
38.29%
Of total revenueWidowmakers BBQ
22.61%
Of total revenueTinordic

Case studies

Record-breaking month with Topformula.

One of the largest supplement brands in the Nordics.

+25%
Total sales vs previous month
20.32%
Sales from the email channel
15.5%
Email capture rate
Read the full case studyPlatform migration & monthly record

With their own factory and 40+ employees, Topformula is one of the largest supplement brands in the Nordics. When we first connected, they had no automated email flows.

What we did:

  1. 1.

    Migrated their existing customer base to a new email platform without revenue loss or degraded deliverability.

  2. 2.

    A/B-tested a pop-up that captured 15.5% of all visitors' email addresses.

  3. 3.

    Installed 9 automated flows.

  4. 4.

    Rebuilt the newsletter strategy so we could triple the volume without hurting spam or unsubscribe rates.

The result? Their best-selling month ever.

Fredric Boson
Fredric BosonCEO, Topformula Healthcare AB
Highly recommend Anton and Mailflow. We just extended our partnership because they've delivered exactly what they promised, and we had an absolutely fantastic summer, which is of course partly driven by their work.
Topformula case study: email examples and 20.32% attributed revenue

Some of our clients

TopformulaLifeseedsTinordicWidowmakers BBQNorganicWriseNoopHälsofyndenNordic HiveRehcoreSporttemaTongkatbutikenVA

Benefits

  • Get back time
  • Lower your CAC
  • Grow customer LTV
  • Build a stronger brand
  • Stay top-of-mind with leads & customers

Portfolio

Click on an email to see it in full.

Email example in full screen

About us

Mailflow is a dedicated email and SMS marketing agency that helps e-commerce brands drive more sales.

We handle copy, design, technical implementation and analysis in these channels so you can focus on the rest of your business.

We see ourselves as an extension of your internal team, and it's important to us that you keep full control of your brand.

Anton Persson Encrantz

Anton Persson Encrantz

CEO / Marketing Strategist

anton@mailflowsweden.com+46 76 008 01 98

FAQ

Have paid ads become more expensive?

Yes. According to Meta's annual report, the average price per ad increased 9% during 2025. The year before, it rose 10%.

Paid ads are still necessary to drive cold traffic to your website, but if you lack a system for capturing contact details on the first visit, you're forced to pay the ad platforms again to bring that visitor back.

We build email and SMS systems that capture the visitor’s contact details on the first visit, so they can be converted through automated flows and newsletters instead of expensive retargeting ads.

Source: Meta Platforms, Inc., Form 10-K for fiscal year 2025.

Which automated flows should we have?

Every e-commerce brand should have these flows:

  1. 1.Welcome Flow
  2. 2.Post-Purchase
  3. 3.Site Abandoned
  4. 4.Browse Abandoned
  5. 5.Cart Abandoned
  6. 6.Checkout Abandoned
Why outsource to Mailflow?
  • Email and SMS specialists.

    We only help e-commerce brands with email and SMS marketing. That gives us deep expertise most marketing agencies and in-house teams simply don’t have.

  • Not a typical agency.

    Many agencies lose quality in the race to onboard as many clients as possible.

    We see ourselves as an extension of your internal team and prioritize long-term client satisfaction over short-term revenue.

  • Proven strategies.

    The strategies we use are not based on guesses or personal opinions.

    The reason we consistently grow revenue for our clients is our systematic approach, grounded in research, data and behavioral science.

What does the process look like?
  • STEP 1: AUDIT

    We run a free audit and pinpoint the biggest bottlenecks in your current strategy.

  • STEP 2: ONBOARDING

    You fill in a form so we get to know your preferences and the information we need to start the partnership as quickly as possible.

  • STEP 3: RESEARCH

    On top of the onboarding form, we run our own research to build a deeper understanding of your audience and market before choosing the strongest angles for the copy.

  • STEP 4: PRODUCTION

    We produce the emails. Nothing goes out until you’re fully happy with the result.

  • STEP 5: IMPLEMENTATION

    The technical implementation of the account and flows/newsletters is done. A/B tests are set up, and once everything is approved we go live.

  • STEP 6: FOLLOW-UP

    Performance and A/B tests are reviewed. New hypotheses are formulated.

Scale profitably

We're a small team with limited capacity.

Fill in the form and we'll be in touch.